Youth Advisory Board
We don’t just create content for youth. We build it with them.
The members of our Big Sister Africa Youth Advisory Board were selected for their consistency, curiosity, and engagement. They co-created our tone, formats, and priorities ensuring our media reflects real concerns, not assumptions.
Our local experts
Meet Our Local Experts
We work with practitioners who live the realities on the ground. They create to educate by bringing cultural insight, educational relevance, and proven expertise, turning knowledge into tools young people can actually use.
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Founder
Meet the FounderÂ
Cannelle Maricaux is a Senegalese-Belgian investment advisor whose career spans Europe, the UAE, and Africa.
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Raised between Francophone and Anglophone Africa, she observed how similar potential can lead to very different outcomes - not because of ability, but because of language, exposure, and access to guidance.
This experience shaped her understanding of the barriers many young people face across Francophone Africa and the wider Global South.
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She founded Big Sister Africa to address this gap through culturally grounded media and practical orientation, equipping youth with the knowledge and confidence needed to navigate today’s economic realities.
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She believes that representation shapes confidence - and that media has a responsibility to reflect the realities of the regions where the world’s future workforce will emerge.
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Raised between Francophone and Anglophone Africa, she observed how similar potential can lead to very different outcomes - not because of ability, but because of language, exposure, and access to guidance.
This experience shaped her understanding of the barriers many young people face across Francophone Africa and the wider Global South.
‍
She founded Big Sister Africa to address this gap through culturally grounded media and practical orientation, equipping youth with the knowledge and confidence needed to navigate today’s economic realities.
‍
She believes that representation shapes confidence - and that media has a responsibility to reflect the realities of the regions where the world’s future workforce will emerge.
Founder of Big Sister Africa
values
Our Core principles
01
African Pride
Rooted in culture, history, and future ambition.
02
Winning Mindset
Discipline, courage, and responsibility.
03
Curiosity & Learning
Questioning systems to understand them and dig deep into the success mechanics.
04
Autonomy & Responsibility
Owning one’s path while teaching accountability to the Global South youth.
05
Community Spirit
Progress shared is progress multiplied, we share the wins and nurture the ones to come.
06
Commitment & Effort
Growth is built, not gifted. We short circuit the “shortcut mentality” and put in the work!
Ready to create to educate ?
Big Sister Africa is a collaborative media platform. Creators, educators, experts, and youth shape it together.
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If you believe educational media should reflect the reality of the 90%, join us.
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If you believe educational media should reflect the reality of the 90%, join us.
