We Create to Educate

Educational media designed to build youth capability at scale across the Global South.
From Francophone Africa outward, we equip young people with the knowledge and tools to navigate their realities through storytelling.
Film crew recording five actors rehearsing a scene under a large overhead light in a studio.
what we do

Educational media, built for Youth in the
Global South

Big Sister Africa is a media-driven education platform. We produce accessible, youth-focused content that helps young people understand the systems shaping their lives: socially, economically, and culturally.

Our work focuses on four core life literacies, Not as school subjects, but as everyday tools.
Digital Literacy
Two women working on computers at a desk, one focused on the screen and the other slightly blurred in the foreground.
Health Literacy
Woman wearing a blue and black patterned outfit and red headscarf speaking into a microphone while seated.
Soft Skills
Two women sitting on chairs in a discussion, one speaking while gesturing with her hand, the other listening with her head down wearing a white headscarf.

We meet youth where they already learn

Online

Our online content explains how systems work and how to navigate them. We combine context, critical thinking, and practical insight, using formats that match how youth actually consume information today.

This is not a “course”.
It’s media designed to orient, clarify, and inform at scale.
Young woman with curly hair wearing a red and purple sleeveless top looking at a phone held by another person.

Offline

Our offline programs extend the media literacy conversation and action beyond the screens. Through workshops, masterclasses, and guided sessions with local experts, young people test ideas, ask questions, and turn understanding into practice. This allows the attendees to grow their competence in skills in real life situations.

Media creates awareness.
Practice builds confidence.
Three young women focused on a computer screen, one holding a 2000 Nigerian naira note.
the problem

The world’s biggest classrooms are being ignored

This isn’t a talent problem.
It’s a relevance and access problem.

We use media to close that gap, starting with Francophone Africa.

Why start with Francophone Africa?

Because this is where a shared language and structure connect millions across borders - but not to mobility.
Portrait of a woman wearing a black hijab and silver hoop earrings looking to the side in a softly blurred indoor setting.
Pixelated world map with regions in West Africa highlighted in red and parts of South America, Southeast Asia, and Australia shaded gray.
our focus today

Reshaping how millions learn through media

The Global South spans Africa, Latin America, Southeast Asia, and the Middle East.
Big Sister Africa builds educational media skills that reflect these realities  starting with Francophone Africa.

Because learning works best when it sounds familiar, feels grounded, and speaks your language.
Pixelated world map with regions in West Africa highlighted in red and parts of South America, Southeast Asia, and Australia shaded gray.
THE GLOBAL SOUTH

We’re reshaping how millions learn

The Global South spans Africa, Latin America, Southeast Asia, and the Middle East. We build learning that honors these voices, starting with Francophone Africa.
our solution

A media–education platform for the Global South

Big Sister Africa is a media platform for the Global South, offering culturally relevant education. We focus on Francophone Africa, a young and often overlooked region.
Two young women posing with a large social media frame prop at a Big Sister Africa event promoting youth empowerment and financial literacy.
Group of diverse young women and men smiling, wearing Big Sister Africa shirts and caps, posing together indoors.
Smiling woman wearing a light-colored headwrap and white blouse sitting indoors with a man in the background.
THE OPPORTUNITY

By 2030, 42% of the world's youth will be African.

This is one of the world's youngest, fastest-growing populations – yet among the least represented in global education. We see this as a chance to reshape how millions learn.
20%
and less invested in Africa’s education and skills.
42%
of the world's youth will be African in 2030
1 in 3
By 2030, 42% of the world's youth will be African.
Young man wearing headphones speaking into a microphone in a recording studio.
our first year in numbers

Real stories.
Real education.
Real media.

Youth across Francophone Africa are responding to content that reflects how they live, think, and learn. Big Sister Africa equips them with the knowledge to write their own story. Since we launched, Big Sister Africa is only getting bigger and bigger.
17,000+
youth following Big Sister Africa
860K+
reach in the last 90 days
1,5M+
views in the last 90 days

We meet Youth where they already learn: Online

Man and woman engaged in conversation with overlaid text reading 'Talents locaux ou diaspora?'
15k
Woman with curly hair sitting thoughtfully in front of a microphone with French text overlay about a market problem.
79.1k
Woman with glasses and gold hoop earrings wearing a blue patterned top, speaking, with French text overlay saying 'L'IA n'est pas une vérité absolue.'
161k
big sister africa logo
big.sister.africa
See all content
Woman with curly hair sitting at a desk with a microphone, notebook, and pen, with text reading 'Le made in Senegal pur: possible?'
108k
Young woman with glasses sitting outdoors holding a plastic bottle, a brown bag and smartphone on her lap, with green foliage and a building in the background.
117k
Woman with glasses and gold hoop earrings wearing a blue patterned top, speaking, with French text overlay saying 'L'IA n'est pas une vérité absolue.'
21k
Discover SAMA

An Annual Celebration of Youth, Craft, and Legacy

Big Sister Africa’s annual, youth-led event celebrating what gets built before recognition: discipline, repetition, and standards that become legacy. Rooted in Senegal, it honors both youth and the educators who transmit craft and dignity across Francophone Africa and the Global South.
A diverse group of smiling men and women dressed in colorful traditional and modern attire posing indoors against a stone wall backdrop with SAMA 2025 banners.

Ready to create to educate?

Big Sister Africa is a collaborative media platform. Creators, educators, experts, and youth shape it together.

If you believe educational media should reflect the reality of the 90%, join us.
news & events

Keep up to date with the latest news

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26 Nov 25
Celebrating Achievements
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26 Nov 25
Community Involvement in Education
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26 Nov 25
The Importance of Mentorship
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26 Nov 25
Empowering Youth Through Education