Social Media has become the new school

Social media has become one of the most accessible information systems in the world. For millions of young people, it is now where learning, culture, and opportunity converge.
What we do

We turn attention
into capability

Big Sister Africa is a media-driven education platform. We produce accessible, youth-focused content that helps young people understand the systems shaping their lives: socially, economically, and culturally.

Our work focuses on four core life literacies, Not as school subjects, but as everyday tools.
Digital Literacy
Two women working on computers at a desk, one focused on the screen and the other slightly blurred in the foreground.
Health Literacy
Woman wearing a blue and black patterned outfit and red headscarf speaking into a microphone while seated.
Soft Skills
Two women sitting on chairs in a discussion, one speaking while gesturing with her hand, the other listening with her head down wearing a white headscarf.

We meet youth where they already learn

Online

Man holding microphone interviewing a woman outdoors near green bushes in Senegal.
15k
Woman with braided hair pointing up with text in French about currency and exchange rate.
79.1k
Woman speaking with hand gestures, text about Africa's most sought skills by 2030 in French.
15k
big sister africa logo
big.sister.africa
See all content
Man holding microphone interviewing a woman outdoors near green bushes in Senegal.
108k
Woman with glasses and gold hoop earrings wearing a blue patterned top, speaking, with French text overlay saying 'L'IA n'est pas une vérité absolue.'
21k
Woman speaking with hand gestures, text about Africa's most sought skills by 2030 in French.
161k
Our online content explains how systems work and how to navigate them. We combine context, critical thinking, and practical insight, using formats that match how youth actually consume information today.

This is not a “course”.
It’s media designed to orient, clarify, and inform at scale.

Offline

Group of young adults listening attentively during an AI and data training session.
15k
Group of young adults smiling and posing together against a plain wall.
161k
Two women discussing while looking at a smartphone, with others working in the background.
79.1k
big sister africa logo
big.sister.africa
See all content
Group of young adults listening attentively during an AI and data training session.
15k
Woman wearing a red dress speaking in front of a presentation slide and text about success and communication.
117k
Two women discussing while looking at a smartphone, with others working in the background.
79.1k
Our offline programs extend the media literacy conversation and action beyond the screens. Through workshops, masterclasses, and guided sessions with local experts, young people test ideas, ask questions, and turn understanding into practice. This allows the attendees to grow their competence in skills in real life situations.

Media creates awareness.
Practice builds confidence.
the problem

The world’s biggest classrooms are being ignored

Social media has become the largest distribution engine
for knowledge
in human history.

We exist to make that distribution relevant to Francophone African youth.

Why start with Francophone Africa?

Because one of the world’s largest youth markets is entering the digital economy without educational media built for its realities.
Portrait of a woman wearing a black hijab and silver hoop earrings looking to the side in a softly blurred indoor setting.
Pixelated world map with regions in West Africa highlighted in red and parts of South America, Southeast Asia, and Australia shaded gray.
our focus today

Media is reshaping how millions learn

150M+ youth across Francophone Africa by 2030.

Big Sister Africa builds educational media rooted in the realities of Francophone Africa.Because learning works best when it sounds familiar, feels grounded, and speaks your language.
Pixelated world map with regions in West Africa highlighted in red and parts of South America, Southeast Asia, and Australia shaded gray.
THE GLOBAL SOUTH

We’re reshaping how millions learn

The Global South spans Africa, Latin America, Southeast Asia, and the Middle East. We build learning that honors these voices, starting with Francophone Africa.
THE OPPORTUNITY

By 2030, 42% of the world's youth will be African.

This is one of the world's youngest, fastest-growing populations – yet among the least represented in global education. We see this as a chance to reshape how millions learn.
20%
and less invested in Africa’s education and skills.
42%
of the world's youth will be African in 2030
1 in 3
By 2030, 42% of the world's youth will be African.
Young man wearing headphones speaking into a microphone in a recording studio.
our first year in numbers

Real stories.
Real education.
Real media.

Youth across Francophone Africa are responding to content that reflects how they live, think, and learn. Big Sister Africa equips them with the knowledge to write their own story. Since we launched, Big Sister Africa is only getting bigger and bigger.
30,000+
youth following Big Sister Africa
860K+
reach in the last 90 days
2M+
views in the last 90 days

We meet Youth where they already learn: Online

Man and woman engaged in conversation with overlaid text reading 'Talents locaux ou diaspora?'
15k
Woman with curly hair sitting thoughtfully in front of a microphone with French text overlay about a market problem.
79.1k
Woman with glasses and gold hoop earrings wearing a blue patterned top, speaking, with French text overlay saying 'L'IA n'est pas une vérité absolue.'
161k
big sister africa logo
big.sister.africa
See all content
Woman with curly hair sitting at a desk with a microphone, notebook, and pen, with text reading 'Le made in Senegal pur: possible?'
108k
Young woman with glasses sitting outdoors holding a plastic bottle, a brown bag and smartphone on her lap, with green foliage and a building in the background.
117k
Woman with glasses and gold hoop earrings wearing a blue patterned top, speaking, with French text overlay saying 'L'IA n'est pas une vérité absolue.'
21k
Discover SAMA

An Annual Celebration of Youth, Craft, and Legacy

Big Sister Africa’s annual, youth-led event celebrating what gets built before recognition: discipline, repetition, and standards that become legacy. Rooted in Senegal, it honors both youth and the educators who transmit craft and dignity across Francophone Africa and the Global South.
A diverse group of smiling men and women dressed in colorful traditional and modern attire posing indoors against a stone wall backdrop with SAMA 2025 banners.
What We Stand For

Our Mission

To equip youth across the Global South with the practical knowledge, context, and foundational skills needed to participate confidently in their economies and societies - starting in Francophone Africa and scaling through media.
‍
Big Sister Africa operates through a three-layer structure:
01
Digital Media - short-form, context-driven educational content
02
Community Activation - workshops and expert-led masterclasses
03
Cultural Recognition - SAMA, our annual youth-led distinction
Together, these form a youth capability infrastructure built through media.

We turn attention
into capability

Big Sister Africa is a collaborative media platform. Creators, educators, experts, and youth shape it together.

If you believe educational media should reflect the reality of the 90%, join us.
news & events

Keep up to date with the latest news

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26 Nov 25
Celebrating Achievements
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26 Nov 25
Community Involvement in Education
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26 Nov 25
The Importance of Mentorship
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26 Nov 25
Empowering Youth Through Education