Social media has become one of the most powerful gateways to knowledge, opportunity and connection for Africa’s next generation.
Knowing how to navigate it is one of education’s defining responsibilities in the digital age.
what we stand for ?
01
Information Integrity
Digital Agency
02
Media Literacy
Positive Representation
03
Responsible Influence
Online Safety
COMING SOON
SAMA Council on Influence & Responsibility
SAMA is Big Sister Africa’s annual cultural distinction, asking young Africans which voices on social media have had the most positive impact on their lives.
The SAMA Council on Influence & Responsibility safeguards the integrity of that recognition, ensuring that the influence young people choose to celebrate is matched by responsibility, integrity and conduct.
ON INFLUENCE AFRICA
On
Influence
Africa
Conversations with the voices shaping Africa’s next generation.
Beginning with the voices young Africans themselves choose to recognise through SAMA, On Influence - Africa explores influence and the responsibility that comes with shaping a generation.
Shape influence responsibly.
We work with institutions, platforms and cultural voices committed to information integrity, media literacy, positive representation and responsible influence for Africa’s next generation.
